This is a story about "a. a." No, not "appetite appeal," that certain quality possessed by a popular brand of breakfast food, but advertising appeal. For that matter, they might be said to be quite closely related, for psychologists tell us that appeal to appetite is one of the strongest motivating devices used in modern advertising.

Just before convention let us consider a moment. Who plans all our state meetings? Who works out our projects and our county programs? Do we really appreciate the thought and the time and the energy that someone has put on these things in order to make our club work worthwhile and interesting?

"It is only for those who walk with kings," Rudyard Kipling once said of ice cream in the early days. Far from being sold at every drug store, confectionery and restaurant, and being enjoyed by everyone, as it is today, ice cream was once a great luxury, of which only the royal families could partake. The secret of this pleasing dish was jealously guarded by the members of the royalty, as they seemed to think that such a food was not for common people, but for them alone. It was never meant that this delicacy should be for the few, and today it is found as a universal food.

It’s a Genuine Oriental… By Helen Jewell

Let’s Sing a Song Of Nursery School… By Miriam Lowenberg

We Are a Gullible Public… By Prudence Tomlinson

Points on a Picture Placing… By Margetta Jetson

The rug plays a part in the decorative scheme in a room as well as serving as a floor covering and a protector against the cold. Therefore, the choice of a rug is a matter deserving careful consideration.