We college women, busy in the hectic pursuit of diplomas and an unwary male or two, are frequently amused at the lengthy beauty rituals urged upon us by advisors in newspapers and magazines. If any coed manages to spend an hour every evening on complexion care, or bloom forth every morning with il. hair arrangement totally different from the preceding morning's, she should make herself known on the campus. We will be her disciples until the bitter end.

Every fellow consciously or subconsciously has his own individual rating scale for girls, including hair, figure, complexion, but I notice feet. Perhaps that is because for four years I've watched big and little, blonde and brunette, tramp, swing, or waddle into stores to buy shoes. After all, the way the foot is shod has a lot to do with the way a woman walks and the way a woman walks can be one of the most impressive-or depressive mannerisms about her. When I think how important posture is to the personality- how important a firm, sure step is down the path of life I marvel at some of the frabjous choices girls make. Why is it a tall girl invariably buys low he:!ls for every occasion, sacrificing grace and carriage, and a short girl generally chooses a French spike for a sport suit almost to the point of bordering on the ridiculous? I don't know and never could figure out.

Do you shine..... or glow in the moonlight?

Love.... orchids.... and a skin that looks-well what does your skin do on "big nights?" If it is one of those problem skins that need constant attention, perhaps we can give you a few subtle suggestions that will give you that new necessity, dull glow, without having to dash to the powder room after each dance.

"With rings on her fingers and bells on her toes"-who has not heard of her? She's a well-known character, but she doesn't go to Iowa State. For if she did, there would be but one or two rings on her fingers, and she'd leave the bells in the campanile.

Genuinely “Big” Business by Grace McIlrath Ellis, page 1

Every Gram of Jam by Ruth Kunerth, page 2

Confessions of Shoe Salesman and Florist by Paul Montgomery and Paul Buehler, page 3

What Would You Do If by Harriet Beyer, page 4

Food Shots Are Not So Candid by Ruth Dahlberg, page 5

Yumph Invades the Formal Field by Lois Swenson, page 6

Just Skin Deep by Donna Button, page 7

On Your Own Toes by Jane Helser, page 8

Resolve to Charm by Frances Dickerson, page 9

What’s New in Home Economics edited by Marjorie Pettinger, page 10

No Peacock Tongues by Daisy Mary Kimberley, page 12

She Knows Her Turkeys by Mary Ellen Lynch, page 13

On the Airwaves by Grace Strohmeier, page 13

Science in the Kitchen, page 14

Radiation Ratings by Kay Dodds, page 15

The Gavel Strikes by Donna Button, page 16

What Goal Posts? By Jean Metcalf and Rachel Roewe, page 17

Alums Make News by Faithe Danielson, page 18

Up With the Dawn by the editor, page 21