Why Taiwanese students use Instant Messaging: a uses and gratifications approach

dc.contributor.advisor Daniela V. Dimitrova
dc.contributor.advisor Suman Lee
dc.contributor.advisor Brian E. Mennecke
dc.contributor.author Chen, Ko-Jung
dc.contributor.department Greenlee School of Journalism and Communication
dc.date 2018-08-22T19:55:49.000
dc.date.accessioned 2020-06-30T07:43:34Z
dc.date.available 2020-06-30T07:43:34Z
dc.date.copyright Tue Jan 01 00:00:00 UTC 2008
dc.date.issued 2008-01-01
dc.description.abstract <p>The goal of this study was to investigate the gratifications Taiwanese students sought and obtained from Instant Messaging use (IM). This study also examined the relationship among gratifications Taiwanese students obtained, gender, and their frequency of IM use. A 13-motivation with 37 statements scale derived from previous uses and gratifications studies is presented along with the demographic information as an instrument to determine Taiwanese students' gratifications from IM use. The participants were 406 undergraduate, graduate, and doctoral college students, who are the primary users of this new interactive communication technology. The results indicated there were 10 gratifications sought (Flexibility, Escape, Convenience, Companionship, Socialization, Control, Habit, Identity, Utility, and Surveillance) and nine gratifications obtained (Convenience, Escape, Companionship, Socialization, Mobility, Identity, Surveillance, Control, and Utility) from IM use. Gratifications obtained were positively associated with the frequency of IM use. Gender differences that lead to different gratifications obtained and frequency of IM use per week were also found.</p>
dc.format.mimetype application/pdf
dc.identifier archive/lib.dr.iastate.edu/rtd/15317/
dc.identifier.articleid 16316
dc.identifier.contextkey 7019472
dc.identifier.doi https://doi.org/10.31274/rtd-180813-16549
dc.identifier.s3bucket isulib-bepress-aws-west
dc.identifier.submissionpath rtd/15317
dc.identifier.uri https://dr.lib.iastate.edu/handle/20.500.12876/68938
dc.language.iso en
dc.source.bitstream archive/lib.dr.iastate.edu/rtd/15317/1453133.PDF|||Fri Jan 14 20:39:17 UTC 2022
dc.subject.disciplines Journalism Studies
dc.subject.disciplines Mass Communication
dc.subject.disciplines Speech and Rhetorical Studies
dc.subject.keywords Journalism and mass communication;
dc.title Why Taiwanese students use Instant Messaging: a uses and gratifications approach
dc.type article
dc.type.genre thesis
dspace.entity.type Publication
relation.isOrgUnitOfPublication a90aa4f9-cd8d-4028-bba5-91b31d745f15
thesis.degree.level thesis
thesis.degree.name Master of Science
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