Contributions of supra-level design to visual rhetoric in quilt books

Date
1997
Authors
Oppedal Link, Denise
Journal Title
Journal ISSN
Volume Title
Publisher
Altmetrics
Authors
Research Projects
Organizational Units
English
Organizational Unit
Journal Issue
Series
Abstract

Visual rhetoric is "the ability of the writer to achieve the purpose of a document through visual communication" ("Visual Rhetoric" 77). The success of visual rhetoric depends upon the extent to which a document's visual elements consider audience, purpose, and context. For example, if a document intended for elderly readers uses 8-point type, audience has not been properly considered and the document's visual rhetoric fails at the intra-textuallevel. If a textbook uses only one degree of heading but attempts to present a hierarchy of information, purpose has not been considered and the document's visual rhetoric fails at the inter-textual level. If an annual report includes minute details in graphs intended to show general trends, purpose has not been considered and the document fails at the extra-textual level. If a field guide intended to be carried in a scientist's pocket is sixteen inches wide and twenty-four inches tall, context has not been considered and the document's visual rhetoric fails at the supra-textual level.

Description
Keywords
Citation
Source