Sustainable Fashion Consumption and Happiness: A Self-Determination Theory Perspective

Date
2016-11-08
Authors
Kim, Eundeok
Manchiraju, Srikant
May, Ross
Fincham, Frank
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Altmetrics
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The purpose of the study was to investigate the relationship between sustainable consumption and happiness using the self-determination theory. The data were collected from 317 U.S. adults, which was subjected to structural equation modeling. The proposed framework explains about 45% of the outcome variable.

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