Profiling and segmentation of international tourists in India Singh, Nripendra Singh, Nripendra Krentler, Kathleen Ahuja, Sunaina
dc.contributor.department Apparel, Events and Hospitality Management 2018-02-19T03:47:12.000 2020-06-29T22:48:07Z 2020-06-29T22:48:07Z Fri Jan 01 00:00:00 UTC 2016 2018-05-01 2016-11-01
dc.description.abstract <p>Understanding visitors and the factors that pull them to visit a destination is imperative for successful branding as visitor characteristics and salient attributes are used to differentiate and position. This study identifies important attributes and segments of international tourists visiting India. Factor and Cluster analyses were used to analyse the data. Factor analysis identified six underlying dimensions while Cluster analysis identified four segments of international tourists across four continents. Profiling of clusters was done through Chi Square analysis leading to identification of target segments. Suggestions for branding and marketing strategies are provided according to the factors and segments identified.</p>
dc.description.comments <p>This manuscript is of an article published as Singh , N., Krentler, K.A., & Ahuja, S. (2016). Profiling and segmentation of international tourists in India. Anatolia: An International Journal of Tourism and Hospitality Research, 1-10. doi: <a target="_blank">10.1080/13032917.2016.1245670</a>. Posted with permission.</p>
dc.format.mimetype application/pdf
dc.identifier archive/
dc.identifier.articleid 1096
dc.identifier.contextkey 11094470
dc.identifier.s3bucket isulib-bepress-aws-west
dc.identifier.submissionpath aeshm_pubs/96
dc.language.iso en
dc.source.bitstream archive/|||Sat Jan 15 02:35:24 UTC 2022
dc.source.uri 10.1080/13032917.2016.1245670
dc.subject.disciplines Fashion Design
dc.subject.disciplines Fiber, Textile, and Weaving Arts
dc.subject.disciplines Industrial and Product Design
dc.subject.keywords Cluster analysis
dc.subject.keywords market segmentation
dc.subject.keywords Indian market
dc.title Profiling and segmentation of international tourists in India
dc.type article
dc.type.genre article
dspace.entity.type Publication
relation.isAuthorOfPublication 72bceefc-511d-447d-a03f-6d0f549a7a84
relation.isOrgUnitOfPublication 5960a20b-38e3-465c-a204-b47fdce6f6f2
Original bundle
Now showing 1 - 1 of 1
400.84 KB
Adobe Portable Document Format