Exploring Factors Influencing Perceived Quality on Sportswear Fabric

dc.contributor.author Chang, Hyo
dc.contributor.author Song, Jaeki
dc.contributor.author Yeo, Changdong
dc.contributor.author Kim, Jungkyu
dc.date 2018-10-22T17:43:37.000
dc.date.accessioned 2020-06-30T05:33:56Z
dc.date.available 2020-06-30T05:33:56Z
dc.date.issued 2015-11-11
dc.description.abstract <p>We examine how hedonic and utilitarian motivations have impact on emotions, and in turn, influence perceived quality from Stimulus-Organism-Response (S-O-R) perspectives. Previous studies have been conducted to investigate the effects of different factors on quality of fabrics by considering product related attributes (such as fabric types, touch feelings, price, etc.) and individual characteristics (such as personality) (McCann et al., 2005). They have counted the functional aspects of fabrics but have not convincingly answered how psychological attributes influence consumers’ perceptions about the quality of fabrics; practitioners need this vital information to better understand and conduct business around how consumers formulate their perceptions. For example, our findings can guide emotional design in sportswear fabrics (Hassenzahl, 2006). Also, we develop a more sophisticated theory that investigates what psychological constructs need to be considered. We, therefore, provide initial contributions that are both relevant to practitioners and rigorous to researchers.</p>
dc.identifier archive/lib.dr.iastate.edu/itaa_proceedings/2015/posters/18/
dc.identifier.articleid 1133
dc.identifier.contextkey 9269330
dc.identifier.s3bucket isulib-bepress-aws-west
dc.identifier.submissionpath itaa_proceedings/2015/posters/18
dc.identifier.uri https://dr.lib.iastate.edu/handle/20.500.12876/50840
dc.source.bitstream archive/lib.dr.iastate.edu/itaa_proceedings/2015/posters/18/CB_Chang_SportswearFabrics.pdf|||Fri Jan 14 21:34:08 UTC 2022
dc.title Exploring Factors Influencing Perceived Quality on Sportswear Fabric
dc.type event
dc.type.genre event
dspace.entity.type Publication
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