Influence of Design, Workmanship, and Familiarity on Consumer Perceptions of Country-of-Origin Apparel Brands: A Study of U.S., China, and Japan

dc.contributor.author Kim, Hye-Shin
dc.contributor.author Shin, Eunyoung
dc.contributor.author Cheng, An
dc.contributor.author Lennon, Sharron
dc.date 2018-10-19T21:56:51.000
dc.date.accessioned 2020-06-30T05:32:23Z
dc.date.available 2020-06-30T05:32:23Z
dc.date.issued 2014-01-01
dc.description.abstract <p>The country-of-origin (COO) concept addresses the increasing complexity of the global market and widening geographical boundaries of brands (Roth & Romeo, 1992). Consumers use COO to evaluate brands and product attributes (Han, 1989) and COO image is influential in purchase decisions (e.g., Roth & Romeo, 1992). Consumers from various countries hold differing opinions of COO brands and products. This study examines how consumers from the three largest world economies (U.S., China, and Japan) perceive two apparel brand image dimensions (design and workmanship) in conjunction with brand familiarity for apparel brands originating from five countries (U.S., France, Italy, China, and Japan).</p>
dc.identifier archive/lib.dr.iastate.edu/itaa_proceedings/2014/presentations/45/
dc.identifier.articleid 2860
dc.identifier.contextkey 11986826
dc.identifier.s3bucket isulib-bepress-aws-west
dc.identifier.submissionpath itaa_proceedings/2014/presentations/45
dc.identifier.uri https://dr.lib.iastate.edu/handle/20.500.12876/50624
dc.relation.ispartofseries International Textile and Apparel Association (ITAA) Annual Conference Proceedings
dc.source.bitstream archive/lib.dr.iastate.edu/itaa_proceedings/2014/presentations/45/2014_ITAA_CB_016.pdf|||Sat Jan 15 00:20:25 UTC 2022
dc.subject.disciplines Fashion Business
dc.subject.keywords Country-of-origin
dc.subject.keywords design
dc.subject.keywords workmanship
dc.subject.keywords familiarity
dc.title Influence of Design, Workmanship, and Familiarity on Consumer Perceptions of Country-of-Origin Apparel Brands: A Study of U.S., China, and Japan
dc.type event
dc.type.genre event
dspace.entity.type Publication
relation.isSeriesOfPublication 5d0f3f8c-2190-47b2-bb58-b59e2d1740d5
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