Why Can't Vidalia Onions Be Grown in Iowa? Developing a Branded Agricultural Product

dc.contributor.author Clemens, Roxanne
dc.contributor.department Center for Agricultural and Rural Development
dc.date 2018-02-16T00:44:46.000
dc.date.accessioned 2020-06-30T06:01:07Z
dc.date.available 2020-06-30T06:01:07Z
dc.date.copyright Tue Jan 01 00:00:00 UTC 2002
dc.date.embargo 2015-03-21
dc.date.issued 2002-09-01
dc.description.abstract <p>Declining grain prices, cyclical livestock prices, changing consumer preferences, and intense international competition for agricultural commodity markets have created a need for alternative production and marketing strategies. Iowa producers striving to break away from commodity production and to develop more lucrative value-added and niche markets must figure out how to increase both the consumer appeal and economic value of their products. Even if mild, sweet spring onions were a major cash crop in Iowa, producers could not market them as Vidalia onions. A legislated geographical limitation on supply is part of the success of Vidalia onions as an internationally recognized, branded product that can command a price premium in supermarkets across the United States. Vidalia onions are an example of how responding to consumer demand with a succession of marketing, legislative, and research events has protected a niche market from becoming oversupplied by producers. And, by protecting the name, quality, and image of an agricultural product through state ownership of the trademark, higher values are realized throughout the marketing chain.</p>
dc.identifier archive/lib.dr.iastate.edu/matric_briefingpapers/1/
dc.identifier.articleid 1002
dc.identifier.contextkey 6879411
dc.identifier.s3bucket isulib-bepress-aws-west
dc.identifier.submissionpath matric_briefingpapers/1
dc.identifier.uri https://dr.lib.iastate.edu/handle/20.500.12876/54702
dc.source.bitstream archive/lib.dr.iastate.edu/matric_briefingpapers/1/02mbp3.pdf|||Fri Jan 14 17:30:57 UTC 2022
dc.subject.disciplines Agribusiness
dc.subject.disciplines Agricultural and Resource Economics
dc.subject.disciplines Agricultural Economics
dc.subject.disciplines Economics
dc.subject.disciplines Marketing
dc.subject.keywords federal marketing order
dc.subject.keywords niche market
dc.subject.keywords retail price premium
dc.subject.keywords trademark
dc.subject.keywords Vidalia onions
dc.title Why Can't Vidalia Onions Be Grown in Iowa? Developing a Branded Agricultural Product
dc.type article
dc.type.genre article
dspace.entity.type Publication
relation.isOrgUnitOfPublication 1a6be5f1-4f64-4e48-bb66-03bbcc25c76d
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