The Contribution of CSR Information Substantiality Portrayed in Social Media to Corporate-Consumer Relationships: The Hierarchy of Effects Model Approach

dc.contributor.author Hazel, Desiree
dc.contributor.author Kang, Jiyun
dc.date 2018-10-19T01:09:58.000
dc.date.accessioned 2020-06-30T05:38:16Z
dc.date.available 2020-06-30T05:38:16Z
dc.date.issued 2016-11-08
dc.description.abstract <p>Social media has become an integral part of the way businesses communicate and increase their engagement with consumers while corporate social responsibility (CSR) has become an increasingly important area of interest within the fashion industry. However, limited research exists on CSR information communicated through social media and its effects on corporate-consumer relationships. The current study sought to fill the gap by examining CSR information substantiality and its role in the effects of CSR information delivered through social media on corporate-consumer relationships based on the Hierarchy of Effects model. An online survey with 340 nationwide consumers was used to test the conceptual model. The key finding was that if consumers perceive the information is more timely, relevant, accurate, reliable, and clear when a corporation disseminates their CSR practices via social media, consumers are more likely to develop positive cognitive and affective perceptions as well as behavioral intentions toward the corporation.</p>
dc.identifier archive/lib.dr.iastate.edu/itaa_proceedings/2016/presentations/77/
dc.identifier.articleid 1560
dc.identifier.contextkey 9919081
dc.identifier.s3bucket isulib-bepress-aws-west
dc.identifier.submissionpath itaa_proceedings/2016/presentations/77
dc.identifier.uri https://dr.lib.iastate.edu/handle/20.500.12876/51474
dc.source.bitstream archive/lib.dr.iastate.edu/itaa_proceedings/2016/presentations/77/SSR_Hazel_CSR_20Information_20_20in_20Social_20Media_RES.pdf|||Sat Jan 15 01:52:39 UTC 2022
dc.title The Contribution of CSR Information Substantiality Portrayed in Social Media to Corporate-Consumer Relationships: The Hierarchy of Effects Model Approach
dc.type event
dc.type.genre event
dspace.entity.type Publication
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