Playing With Analytics: How Basketball Teams Should Use Data When Making Decisions

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2021-12
Authors
Pollard, Thomas
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Townsend, Anthony
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Abstract
Modern technology has allowed for the collection of massive amounts of data. All kinds of industries have seen great improvements in efficiency and production through analyzing this information. Basketball teams are no different. Careful analysis and proper integration with the art of coaching can allow teams to make better decisions and be more successful. Teams can reap the benefits of adopting an analytical approach in areas such as strategy, player acquisition, and scouting. Computers should not and will not ever replace the knowledge of coaches and NBA front office members. Utilizing data analytics can provide basketball teams greater insight to make more informed decisions, but coaches and general managers should remember that it is just one piece of the puzzle.
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2021