Who Seeks a Surprise Box? Predictors of Consumers' Fashion and Beauty Subscription-Based Online Services (SOS)

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2017-01-01
Authors
Woo, Hongjoo
Ramkumar, Bharath
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International Textile and Apparel Association (ITAA) Annual Conference Proceedings
Iowa State University Conferences and Symposia

The first national meeting of textile and clothing professors took place in Madison, Wisconsin in June 1959. With a mission to advance excellence in education, scholarship and innovation, and their global applications, the International Textile and Apparel Association (ITAA) is a professional and educational association of scholars, educators, and students in the textile, apparel, and merchandising disciplines in higher education.

This site provides free, public access to the ITAA annual conference proceedings beginning in 2015. Previous proceedings can be found by following the "Additional ITAA Proceedings" link on the left sidebar of this page.

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Subscription-based online services (SOS) refers to an e-business that provides periodic delivery of a customized box of merchandise directly to the consumer's home for a weekly/monthly subscription fee. What makes consumers use SOSs? As an initial attempt, this study investigated American consumers' current usage of fashion and beauty SOS, and examined the relationships between five predictors—consumers' age, gender, e-trust, fashion consciousness, exploratory product acquisition—and their usage of those SOSs.

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