Appearance and the Transition to Motherhood: An Exploration of Identity Construction among New Mothers

dc.contributor.author Brown, Victoria
dc.contributor.author Hodges, Nancy
dc.date 2018-10-19T06:10:50.000
dc.date.accessioned 2020-06-30T05:37:19Z
dc.date.available 2020-06-30T05:37:19Z
dc.date.issued 2016-11-08
dc.description.abstract <p>Becoming a mother is a life-changing experience, and one that has a profound effect on a woman's identity. The purpose of this qualitative study was to explore what it is like to be a new mother and to consider the role of appearance in this experience. Twenty-four in-depth interviews and two focus groups were conducted with first time, biological mothers to understand the experience of becoming a mother. Three themes were identified and were used to structure the interpretation: New Motherhood and the Self, Just the Two of Us, and Me, Baby, and the World. Findings offer important managerial implications, such as the importance of offering this consumer segment clothing that is comfortable, stylish, and conducive to a new mother's needs. Further inquiry into the relationship between new motherhood, appearance, and identity is needed, as it will continue to shed light on how women experience this incredibly transformative journey.</p>
dc.identifier archive/lib.dr.iastate.edu/itaa_proceedings/2016/presentations/101/
dc.identifier.articleid 1584
dc.identifier.contextkey 9919114
dc.identifier.s3bucket isulib-bepress-aws-west
dc.identifier.submissionpath itaa_proceedings/2016/presentations/101
dc.identifier.uri https://dr.lib.iastate.edu/handle/20.500.12876/51338
dc.relation.ispartofseries International Textile and Apparel Association (ITAA) Annual Conference Proceedings
dc.source.bitstream archive/lib.dr.iastate.edu/itaa_proceedings/2016/presentations/101/SPA_Brown_Appearance_20Transition_20to_20Motherhood_RES.pdf|||Fri Jan 14 18:13:48 UTC 2022
dc.title Appearance and the Transition to Motherhood: An Exploration of Identity Construction among New Mothers
dc.type event
dc.type.genre event
dspace.entity.type Publication
relation.isSeriesOfPublication 5d0f3f8c-2190-47b2-bb58-b59e2d1740d5
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