This article uses document analysis to explore departmental messaging about electrical and computer engineering identity development for undergraduate students at an American research university in the Midwest. We found that these texts collectively produce an image of the ‘ideal’ electrical and computer engineer. This image depicts ‘ideal’ electrical and computer engineers as performing technical competence, being recognized for high-quality performance, and being well-rounded as well as an effective member/leader of diverse teams. Implications for research and practice are discussed.