Bioeconomy Institute Trading Cards: Promotional Objects with Internal Purposes
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The Science Communication Project @ISU was founded in 2010 with the goal of enhancing collaborative research on, education for, and the practice of public science communication, broadly conceived. Our biennial symposia- which include public presentations of multidisciplinary research and interactive workshops- bring together a network of scholars who share interests in public engagement of science, environmental communication, natural resource management, and agriscience. Conference proceedings showcase research, evaluations, and critiques of science communication-related practices and phenomena.
This analysis of a deck of trading cards demonstrates how internal, institutional purposes are embedded in informational and promotional objects that serve multiple audiences and rhetorical situations. The institutional purposes potentially constrain and influence the agency of rhetors and their institutional and external audiences