Co-Design, Merchandising, Virtual, Store Wu, Juanjuan Kim, Angella Koo, Jayoung 2018-10-19T02:43:27.000 2020-06-30T05:29:34Z 2020-06-30T05:29:34Z 2013-01-01
dc.description.abstract <p>In today’s technologically advanced, networked world, the popularity and criticality of user participation in various aspects of our lives calls for a redefinition of the boundaries between designers and users, sellers and buyers, and visual merchandisers and shoppers. Co-design is defined in the design discipline as a process that involves consumers in co-creating a product (Piller, Moeslein & Stotko, 2004), thus transforming ordinary consumers into co-designers. Traditionally, retailers primarily rely on their internal expertise for visual merchandising directives and innovations. However, exploitation of internal expertise can result in both decreased output in innovation (Katila and Ahuja, 2002) and less innovative outcomes (Kristensson, Gustafsson, & Archer, 2004).</p>
dc.identifier archive/
dc.identifier.articleid 2602
dc.identifier.contextkey 11934676
dc.identifier.s3bucket isulib-bepress-aws-west
dc.identifier.submissionpath itaa_proceedings/2013/presentations/170
dc.source.bitstream archive/|||Fri Jan 14 21:13:26 UTC 2022
dc.subject.disciplines Fashion Business
dc.subject.keywords Co-Design
dc.subject.keywords Merchandising
dc.subject.keywords Virtual
dc.subject.keywords Store
dc.title Co-Design, Merchandising, Virtual, Store
dc.type event
dc.type.genre event
dspace.entity.type Publication
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