Redefining the Fitness Industry: A Study of Wearable Fitness Technology Effects on Customer Experience and Data Collection

dc.contributor.author Rizzo, Lucia
dc.contributor.majorProfessor Townsend, Anthony
dc.date.accessioned 2023-09-06T20:04:40Z
dc.date.available 2023-09-06T20:04:40Z
dc.date.copyright 2023
dc.date.issued 2023-08
dc.description.abstract Abstract This paper discusses how wearable fitness trackers or smartwatches have redefined the fitness industry by transforming the customer experience by highlighting data collection. The main categories of discussion will be aimed at first defining customer experience and how it pertains to smartwatches. The following sections will introduce the various kinds of data collected and how each category provides a different experience for the user. Finally, a discussion of data security and privacy will be addressed to further the importance of maintaining a positive customer experience to aid in the success of the fitness industry. A thorough literature analysis will be performed, followed by a discussion of the findings.
dc.identifier.uri https://dr.lib.iastate.edu/handle/20.500.12876/105628
dc.language.iso en_US
dc.rights.holder Lucia Rizzo
dc.subject.disciplines DegreeDisciplines::Business::Management Information Systems
dc.subject.keywords smartwatch
dc.subject.keywords customer experience
dc.subject.keywords wearable fitness tracker
dc.subject.keywords data
dc.title Redefining the Fitness Industry: A Study of Wearable Fitness Technology Effects on Customer Experience and Data Collection
dc.type Text
dc.type.genre creativecomponent
dspace.entity.type Publication
relation.isDegreeOrgUnitOfPublication 0099bcd5-3121-4f25-813d-0ec68d96243f
relation.isMajorProfessorOfPublication 0bc24f34-f313-4e9c-9a1f-2994ed4ac28f
thesis.degree.department Information Systems and Business Analytics
thesis.degree.discipline Information Systems
thesis.degree.level Masters
thesis.degree.name Master of Science
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