Influence of Shopping Involvement and Perceived Control on Approach Responses Toward an Online Apparel Retailer
Fiore, Ann Marie
The present study investigated the influence of shopping involvement and perceived control created by web site interface features on consumers' approach responses toward an online apparel retailer.
This proceeding is from the 60th Annual Conference of the International Textile and Apparel Association (2003): pp. 1-2. Posted with permission.