Professional sports teams & the community: a comparative case study of two professional basketball teams
dc.contributor.author | Brase, Hans | |
dc.contributor.department | Theses & dissertations (College of Business) | |
dc.contributor.majorProfessor | Russell Laczniak | |
dc.date | 2019-09-22T17:02:47.000 | |
dc.date.accessioned | 2020-06-30T01:32:40Z | |
dc.date.available | 2020-06-30T01:32:40Z | |
dc.date.copyright | Tue Jan 01 00:00:00 UTC 2019 | |
dc.date.issued | 2019-01-01 | |
dc.description.abstract | <p>All organizations are unique in their individual goals and aspirations. However, often is the case that organizations within the same industry share perspectives and overarching themes regarding how they go about achieving their perspective goals. In my paper, I will be comparing two professional basketball organizations that from first glance have very little, if anything, in similar besides the fact that they are both professional basketball teams. Through my research and personal experiences, I aim to answer the question of whether or not two professional basketball organizations are more alike in their community engagement and involvement than we would assume based upon their differences in size, financials, and locations. I hope to show that while different in so many ways, the end goal of building a brand through community outreach is possible regardless of whether it is with a small town basketball organization in Germany or one of the biggest sports franchises in one of the biggest cities in the world.</p> | |
dc.format.mimetype | application/pdf | |
dc.identifier | archive/lib.dr.iastate.edu/creativecomponents/144/ | |
dc.identifier.articleid | 1236 | |
dc.identifier.contextkey | 14324669 | |
dc.identifier.s3bucket | isulib-bepress-aws-west | |
dc.identifier.submissionpath | creativecomponents/144 | |
dc.identifier.uri | https://dr.lib.iastate.edu/handle/20.500.12876/16673 | |
dc.source.bitstream | archive/lib.dr.iastate.edu/creativecomponents/144/ISU_Creative_Component_MBC_vs_NY_Knicks.docx|||Fri Jan 14 20:19:46 UTC 2022 | |
dc.source.bitstream | archive/lib.dr.iastate.edu/creativecomponents/144/auto_convert.pdf|||Fri Jan 14 20:19:48 UTC 2022 | |
dc.subject.disciplines | Business Administration, Management, and Operations | |
dc.subject.disciplines | Civic and Community Engagement | |
dc.subject.disciplines | Other Social and Behavioral Sciences | |
dc.subject.disciplines | Sports Studies | |
dc.subject.keywords | community engagement | |
dc.subject.keywords | basketball | |
dc.subject.keywords | Knicks | |
dc.subject.keywords | MBC | |
dc.title | Professional sports teams & the community: a comparative case study of two professional basketball teams | |
dc.type | article | |
dc.type.genre | creativecomponent | |
dspace.entity.type | Publication | |
thesis.degree.discipline | Interdisciplinary Graduate Studies | |
thesis.degree.level | creativecomponent |