Identifying a knowledge gap of blueberry health benefits: The role of education, income, generation and gender

dc.contributor.author Qu, Shuyang
dc.contributor.author Bradley, Tori
dc.contributor.author Qu, Shuyang
dc.contributor.author Rumble, Joy
dc.contributor.department Agricultural Education and Studies
dc.date 2018-11-26T20:55:48.000
dc.date.accessioned 2020-06-29T22:51:34Z
dc.date.available 2020-06-29T22:51:34Z
dc.date.copyright Mon Jan 01 00:00:00 UTC 2018
dc.date.issued 2018-01-01
dc.description.abstract <p>Lower socioeconomic groups may not learn as quickly or retain as much knowledge as higher socioeconomic groups because higher socioeconomic groups often have easier access to the relevant resources. With many health benefits associated with blueberry consumption, this study examined consumers’ knowledge level of blueberry benefits, and investigated whether a knowledge gap existed among high and low socioeconomic groups and among different demographic groups. An online survey using non-probability sampling was distributed to grocery shoppers from 31 states in the United States. Post-stratification weighting of data was used to adjust the bias resulted from non-probability sampling. The respondents answered on average more than half of the questions correctly about blueberry benefits. A knowledge gap exists between those with some college education or a college degree and those with a high school degree or lower education. While respondents demonstrated acceptable knowledge of blueberry benefits, an opportunity exists to increase the awareness of the health benefits of blueberries, especially among those with lower levels of education. Future research should determine the relationship between knowledge gap and a broader range of factors such as motivation and social contacts.</p>
dc.description.comments <p>This article is published as Qu, S., Bradley, T., & Rumble, J. N. (2018). Identifying a knowledge gap of blueberry health benefits: The role of education, income, generation and gender. <em>Journal of Southern Agricultural Education Research, </em>68. Posted with permission.</p>
dc.format.mimetype application/pdf
dc.identifier archive/lib.dr.iastate.edu/ageds_pubs/59/
dc.identifier.articleid 1058
dc.identifier.contextkey 13370258
dc.identifier.s3bucket isulib-bepress-aws-west
dc.identifier.submissionpath ageds_pubs/59
dc.identifier.uri https://dr.lib.iastate.edu/handle/20.500.12876/2832
dc.language.iso en
dc.source.bitstream archive/lib.dr.iastate.edu/ageds_pubs/59/0-Permission_from_JSAER.pdf|||Sat Jan 15 01:03:30 UTC 2022
dc.source.bitstream archive/lib.dr.iastate.edu/ageds_pubs/59/2018_Qu_IdentifyingKnowledge.pdf|||Sat Jan 15 01:03:31 UTC 2022
dc.subject.disciplines Agricultural Education
dc.subject.disciplines Communication
dc.subject.disciplines Educational Sociology
dc.title Identifying a knowledge gap of blueberry health benefits: The role of education, income, generation and gender
dc.type article
dc.type.genre article
dspace.entity.type Publication
relation.isAuthorOfPublication 3da78573-0f42-48ec-aa2f-5b3f35d0dc8e
relation.isOrgUnitOfPublication 63e3ba64-a7a5-422b-97a2-decb3486fb95
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