Effects of stereotypic video game portrayals on implicit and explicit attitudes

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dc.contributor.advisor Craig A. Anderson
dc.contributor.advisor Douglas A. Gentile
dc.contributor.advisor Nathaniel G. Wade
dc.contributor.author Saleem, Muniba
dc.contributor.department Psychology
dc.date 2018-08-22T21:10:12.000
dc.date.accessioned 2020-06-30T07:44:37Z
dc.date.available 2020-06-30T07:44:37Z
dc.date.copyright Tue Jan 01 00:00:00 UTC 2008
dc.date.issued 2008-01-01
dc.description.abstract <p>Past research has demonstrated the negative effects of media stereotypes on implicit and explicit attitudes across various forms of media. Because video games are a relatively new form of media, there is almost no research on the influence of video game stereotypes on people's attitudes. The main goal of this study was to test the effects of negative video game stereotypes on implicit and explicit attitudes. The results indicated that negative video game stereotypes are associated with negative implicit attitudes but not negative explicit attitudes. Other results revealed influences of overall media stereotypes, sources of information about groups, direct contact with the stereotyped group, peers' negative attitudes towards the stereotyped group, patriotism, and past negative explicit attitudes on current implicit and explicit attitudes. Implications of media stereotypes, especially in video game are discussed, along with suggestions for future research.</p>
dc.format.mimetype application/pdf
dc.identifier archive/lib.dr.iastate.edu/rtd/15451/
dc.identifier.articleid 16450
dc.identifier.contextkey 7029047
dc.identifier.doi https://doi.org/10.31274/rtd-180813-16673
dc.identifier.s3bucket isulib-bepress-aws-west
dc.identifier.submissionpath rtd/15451
dc.identifier.uri https://dr.lib.iastate.edu/handle/20.500.12876/69085
dc.language.iso en
dc.source.bitstream archive/lib.dr.iastate.edu/rtd/15451/1454636.PDF|||Fri Jan 14 20:41:13 UTC 2022
dc.subject.disciplines Mass Communication
dc.subject.disciplines Social Psychology
dc.subject.disciplines Social Psychology and Interaction
dc.subject.keywords Psychology
dc.title Effects of stereotypic video game portrayals on implicit and explicit attitudes
dc.type article
dc.type.genre thesis
dspace.entity.type Publication
relation.isOrgUnitOfPublication 796236b3-85a0-4cde-b154-31da9e94ed42
thesis.degree.level thesis
thesis.degree.name Master of Science
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