The ABE department at Iowa State University frequently hosts both international and domestic visitors. The challenge we were given was to design three ABE-specific brand souvenirs to give the visitors. The souvenirs should impress the visitors and be clear, attractive, useful, and memorable. These souvenirs are to be crafted out of metal, wood, or plastic and include the skills of all members involved. External help was used for the artistic aspects of the design via personal contacts in the design department. The project was completed over the course of the 2019-2020 academic year. The main stakeholders helped to determine the final designs for each of the souvenirs. The souvenirs included feedback from the voting.