Who is using apparel tablet catalogs? Intention and behavior of fashion and IT innovators

dc.contributor.author Tung, Tracie
dc.contributor.author Jai, Tun-Min (Catherine)
dc.date 2018-10-19T02:13:48.000
dc.date.accessioned 2020-06-30T05:29:33Z
dc.date.available 2020-06-30T05:29:33Z
dc.date.issued 2013-01-01
dc.description.abstract <p>This study aimed to uncover the potential characteristics of apparel tablet catalog application (TCA) users. The popularity of mobile devices has resulted in the proliferation of many additional new retailing platforms. The tablet catalog is one of the new outgrowths in the field of e-commerce and catalog shopping. It allows consumers to make transactions while browsing catalog pages within the application on mobile devices. Given the relative infancy of TCAs, however, there is a desire to investigate the relation between the users and their adoption intention and behavior. The results from this study provide a deeper understanding of consumers who adopt TCAs, which greatly benefits TCA marketers looking to formulate more effective marketing strategies.</p>
dc.identifier archive/lib.dr.iastate.edu/itaa_proceedings/2013/presentations/169/
dc.identifier.articleid 2601
dc.identifier.contextkey 11934675
dc.identifier.s3bucket isulib-bepress-aws-west
dc.identifier.submissionpath itaa_proceedings/2013/presentations/169
dc.identifier.uri https://dr.lib.iastate.edu/handle/20.500.12876/50228
dc.relation.ispartofseries International Textile and Apparel Association (ITAA) Annual Conference Proceedings
dc.source.bitstream archive/lib.dr.iastate.edu/itaa_proceedings/2013/presentations/169/2013_ITAA_MMVP_026.pdf|||Fri Jan 14 21:07:46 UTC 2022
dc.subject.disciplines Fashion Business
dc.subject.keywords Tablet catalogs
dc.subject.keywords fashion
dc.subject.keywords information technology
dc.subject.keywords innovativeness
dc.title Who is using apparel tablet catalogs? Intention and behavior of fashion and IT innovators
dc.type event
dc.type.genre event
dspace.entity.type Publication
relation.isSeriesOfPublication 5d0f3f8c-2190-47b2-bb58-b59e2d1740d5
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