The Potential of Virtual Reality in the Apparel Industry

dc.contributor.author Park, Minjung
dc.contributor.author Im, Hyunjoo
dc.date 2018-10-19T00:45:28.000
dc.date.accessioned 2020-06-30T05:37:05Z
dc.date.available 2020-06-30T05:37:05Z
dc.date.issued 2016-11-09
dc.description.abstract <p>Virtual reality (VR) is one of the recent technological advancements that has a powerful potential to be integrated in the fashion industry due to its ability to mimic a real-life shopping experience. Therefore, it is timely to investigate the potential of VR in the fashion industry. This study reports an empirical case study of utilizing VR for apparel store experiences and provides a SWOT (Strengths, Weakness, Opportunities, and Threats) analysis of using VR in the apparel retailing. In this case study, the 3D modeling software “SketchUp†was used to create the virtual apparel model stores and forty female undergraduate students were invited to experience and evaluate the VR stores. This study will help both apparel retailers and scholars to better understand benefits and challenges VR uniquely presents.</p>
dc.identifier archive/lib.dr.iastate.edu/itaa_proceedings/2016/posters/71/
dc.identifier.articleid 1718
dc.identifier.contextkey 10440151
dc.identifier.s3bucket isulib-bepress-aws-west
dc.identifier.submissionpath itaa_proceedings/2016/posters/71
dc.identifier.uri https://dr.lib.iastate.edu/handle/20.500.12876/51304
dc.source.bitstream archive/lib.dr.iastate.edu/itaa_proceedings/2016/posters/71/PDG_ParkM_Virtual_20Reality_RES.pdf|||Sat Jan 15 01:42:21 UTC 2022
dc.subject.disciplines Fashion Business
dc.subject.disciplines Fashion Design
dc.title The Potential of Virtual Reality in the Apparel Industry
dc.type event
dc.type.genre event
dspace.entity.type Publication
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