The World’s Most Connected Apparel Consumers: Profiling Online Social Consumers Park, Hyejune 2018-10-21T14:21:34.000 2020-06-30T05:32:30Z 2020-06-30T05:32:30Z 2014-01-01
dc.description.abstract <p>Social media have given rise to the new consumer group, social consumers, who use social channels and networks to learn about products and make purchase decisions (Pivot Conference, 2012). Social consumers value the information provided by like-minded people who share common interests with them and desire a conversation with a brand in the social network sites (SNSs), such as Facebook and Twitter. In the apparel context, several market researchers report a particular consumer segment that is knowledgeable about fashion and also extremely active with SNSs (Netbase, 2013).</p>
dc.identifier archive/
dc.identifier.articleid 2875
dc.identifier.contextkey 11986853
dc.identifier.s3bucket isulib-bepress-aws-west
dc.identifier.submissionpath itaa_proceedings/2014/presentations/60
dc.relation.ispartofseries International Textile and Apparel Association (ITAA) Annual Conference Proceedings
dc.source.bitstream archive/|||Sat Jan 15 01:14:24 UTC 2022
dc.subject.disciplines Fashion Business
dc.subject.keywords Social consumers
dc.subject.keywords social media
dc.subject.keywords social network sites
dc.subject.keywords segmentation
dc.title The World’s Most Connected Apparel Consumers: Profiling Online Social Consumers
dc.type event
dc.type.genre event
dspace.entity.type Publication
relation.isSeriesOfPublication 5d0f3f8c-2190-47b2-bb58-b59e2d1740d5
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