Social-Local-Mobile Consumers' Fashion Lifestyle and Omnichannel Shopping

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dc.contributor.author Kang, Ju-Young
dc.date 2018-10-19T06:21:12.000
dc.date.accessioned 2020-06-30T05:39:42Z
dc.date.available 2020-06-30T05:39:42Z
dc.date.issued 2017-01-01
dc.description.abstract <p>The purpose of this study was to examine (1) whether aspects of SoLoMo consumers' fashion lifestyle including (a) personality, (b) information, (c) brand prestige, and (d) practicality were related to perceived values of showrooming and webrooming, (2) whether perceived values of showrooming and webrooming were related to omnichannel shopping intention, and (3) whether omnichannel shopping intention was related to product review sharing intention. SoLoMo consumers (n = 601) from a U.S. consumer panel completed an online self-administered survey. Structural equation modeling was used for data analysis. This study identified that SoLoMo consumers' perceived values of showrooming and webrooming were determinants of their omnichannel shopping intention, which affected their product review sharing intention. In terms of the SoLoMo consumers' fashion lifestyle, information and practicality were positively related to perceived value of showrooming. However, brand prestige was negatively related to perceived value of showrooming. In addition, information and practicality were positively related to perceived value of webrooming.</p>
dc.identifier archive/lib.dr.iastate.edu/itaa_proceedings/2017/posters/24/
dc.identifier.articleid 1963
dc.identifier.contextkey 11601655
dc.identifier.s3bucket isulib-bepress-aws-west
dc.identifier.submissionpath itaa_proceedings/2017/posters/24
dc.identifier.uri https://dr.lib.iastate.edu/handle/20.500.12876/51685
dc.relation.ispartofseries International Textile and Apparel Association (ITAA) Annual Conference Proceedings
dc.source.bitstream archive/lib.dr.iastate.edu/itaa_proceedings/2017/posters/24/CB_Kang__20SoLoMo_20Consumers_20Fashion_20Lifestyle.pdf|||Fri Jan 14 22:51:47 UTC 2022
dc.subject.disciplines Fashion Business
dc.subject.disciplines Fashion Design
dc.subject.disciplines Fiber, Textile, and Weaving Arts
dc.title Social-Local-Mobile Consumers' Fashion Lifestyle and Omnichannel Shopping
dc.type event
dc.type.genre event
dspace.entity.type Publication
relation.isSeriesOfPublication 5d0f3f8c-2190-47b2-bb58-b59e2d1740d5
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