The Effects of Internal and External Factors on South African Consumers' Impulse Intention to Visit Pop-up Stores

Date
2013-01-01
Authors
Retief, Miriam-Miri
Jacobs, Bertha
Fiore, Ann Marie
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Altmetrics
Authors
Fiore, Ann
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Research Projects
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Abstract

This paper investigates the internal and external factors affecting South African consumers' impulse intention towards visiting pop-up stores.

Description

This proceeding is from the 70th Annual Conference of the International Textile and Apparel Association (2013): pp. 1-3. Posted with permission.

Keywords
pop-up, impulse intention, innovativeness, store design
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