The Effects of Internal and External Factors on South African Consumers' Impulse Intention to Visit Pop-up Stores

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2013_Fiore_EffectsInternal.pdf (1.1 MB)
Date
2013-01-01
Authors
Retief, Miriam-Miri
 Jacobs, Bertha
 Fiore, Ann
 Fiore, Ann Marie
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Fiore, Ann
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Apparel, Events and Hospitality Management
Abstract

This paper investigates the internal and external factors affecting South African consumers' impulse intention towards visiting pop-up stores.
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This proceeding is from the 70th Annual Conference of the International Textile and Apparel Association (2013): pp. 1-3. Posted with permission.
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https://dr.lib.iastate.edu/handle/20.500.12876/2191
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Conference Proceedings and Presentations