The Effects of Internal and External Factors on South African Consumers' Impulse Intention to Visit Pop-up Stores

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2013-01-01
Authors
Retief, Miriam-Miri
Jacobs, Bertha
Fiore, Ann Marie
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Fiore, Ann
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Apparel, Events and Hospitality Management
Abstract

This paper investigates the internal and external factors affecting South African consumers' impulse intention towards visiting pop-up stores.

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This proceeding is from the 70th Annual Conference of the International Textile and Apparel Association (2013): pp. 1-3. Posted with permission.

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Tue Jan 01 00:00:00 UTC 2013