Removing Styrofoam Packaging in the Food-Service Industry: Development of a Campaign Strategy and Materials

dc.contributor.author McComber, Madalyn
dc.contributor.department Greenlee School of Journalism and Communication
dc.contributor.majorProfessor Dr. Laura Witzling
dc.date 2021-06-02T14:53:51.000
dc.date.accessioned 2021-08-14T03:34:22Z
dc.date.available 2021-08-14T03:34:22Z
dc.date.copyright Fri Jan 01 00:00:00 UTC 2021
dc.date.embargo 2021-04-20
dc.date.issued 2021-01-01
dc.description.abstract <p>I examined the current climate in Ames to see if and how restaurants actively work to decrease the amount of single-use product waste they currently generate. To do this I conducted a focus group with restaurant managers in the community who could benefit from the use of these alternatives. After transcribing and analyzing focus group results, I created campaign materials including a website, logo, infographic, etc., to be shared with local restaurants to provide them with the resources and knowledge they need to transition towards eco-friendly and sustainable packaging solutions. The primary goal of this work is to help these restaurants decrease the amount of single-use Styrofoam they use and begin using alternative packaging products and methods instead.</p>
dc.format.mimetype PDF
dc.identifier archive/lib.dr.iastate.edu/creativecomponents/770/
dc.identifier.articleid 1848
dc.identifier.contextkey 22577332
dc.identifier.s3bucket isulib-bepress-aws-west
dc.identifier.submissionpath creativecomponents/770
dc.identifier.uri https://dr.lib.iastate.edu/handle/20.500.12876/Qr9m47Lr
dc.source.bitstream archive/lib.dr.iastate.edu/creativecomponents/770/maddi_creative_component.pdf|||Sat Jan 15 01:52:57 UTC 2022
dc.subject.disciplines Communication
dc.subject.keywords eco-friendly campaign
dc.subject.keywords pro-environmental
dc.subject.keywords polystyrene
dc.subject.keywords sustainable packaging
dc.subject.keywords food-service industry
dc.subject.keywords takeaway containers
dc.title Removing Styrofoam Packaging in the Food-Service Industry: Development of a Campaign Strategy and Materials
dc.type article
dc.type.genre creativecomponent
dspace.entity.type Publication
relation.isOrgUnitOfPublication a90aa4f9-cd8d-4028-bba5-91b31d745f15
thesis.degree.discipline Journalism and Mass Communication
thesis.degree.level creativecomponent
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