A Prediction Model for Environmentally Responsible Apparel Purchases: The Moderating Effects of Risk Aversion

dc.contributor.author Kang, Jiyun
dc.date 2018-10-19T02:27:12.000
dc.date.accessioned 2020-06-30T05:38:22Z
dc.date.available 2020-06-30T05:38:22Z
dc.date.issued 2016-11-08
dc.description.abstract <p>Individuals cannot significantly diminish their environmental impact by reducing consumption, rather they can make a greater impact with purchasing environmentally responsible products. The author for this study developed a prediction model for consumers' purchases of environmentally responsible apparel (ERA) based on the combination of two theories, value-belief-norm model and theory of reasoned action. This study also examined an enduring personality trait "risk aversion”and its moderating role within the prediction model. An online survey was conducted using a large sample (n = 1,518) from a state university in the southern U.S. The results from structural equation modeling suggest that the prediction model significantly increases predictability for ERA purchases, especially for future purchase. The results also demonstrate the role of risk aversion as a significant moderator, which suggest that risk takers risk avoiders are different in how they shape their beliefs, attitudes and behaviors related to their ERA purchase decisions.</p>
dc.identifier archive/lib.dr.iastate.edu/itaa_proceedings/2016/presentations/92/
dc.identifier.articleid 1575
dc.identifier.contextkey 9919103
dc.identifier.s3bucket isulib-bepress-aws-west
dc.identifier.submissionpath itaa_proceedings/2016/presentations/92
dc.identifier.uri https://dr.lib.iastate.edu/handle/20.500.12876/51491
dc.relation.ispartofseries International Textile and Apparel Association (ITAA) Annual Conference Proceedings
dc.source.bitstream archive/lib.dr.iastate.edu/itaa_proceedings/2016/presentations/92/SSR_Kang_Environmentally_20Responsible_20Apparel_20Purchases_RES.pdf|||Sat Jan 15 02:29:48 UTC 2022
dc.title A Prediction Model for Environmentally Responsible Apparel Purchases: The Moderating Effects of Risk Aversion
dc.type event
dc.type.genre event
dspace.entity.type Publication
relation.isSeriesOfPublication 5d0f3f8c-2190-47b2-bb58-b59e2d1740d5
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