Public Service Motivation (PSM) and Attitudes toward Purchasing Fashion Counterfeits

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2013-01-01
Authors
Jung, Kwangho
Workman, Jane
Lee, Seung-Hee
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Counterfeits are "reproductions that appear identical to legitimate products in appearance, including packaging, trademarks, and labeling" (Ang et al, 2001). In 2007, trade in counterfeits was estimated to be more than US $600 billion a year – 5 to 7% of world trade (Pollinger, 2008). The cost of counterfeiting to South Korea in the last five years is estimated at $60 billion (The Korea Times, 2010). Fashion products (clothing, shoes, watches, leather goods, and jewelry) are the most popular counterfeit products.

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