Dressed to Persuade: Seeing Red

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dc.contributor.author Moretz, Colleen
dc.date 2018-10-19T05:57:59.000
dc.date.accessioned 2020-06-30T05:35:34Z
dc.date.available 2020-06-30T05:35:34Z
dc.date.issued 2016-11-10
dc.description.abstract <p>Color is ubiquitous (Singh, 2006) and it is a form of non-verbal communication. Color affects people psychologically. It can evoke feelings and memories. Color can provoke a positive or a negative reaction depending on its context and on the individual's personal perception. Advertisers capitalize on their intended audience's emotions, arousing reactions, and swaying their thinking through the use of color, profiting from successful color communication. The red gown was commissioned for an ad campaign to be featured in a holiday issue of a magazine, on the side of buses, and on bus shelters. The model in the dress was to be the focal point of the ad and the dress needed to portray class, sophistication, and glamour. The client's main specification for the dress was that it needed to be red. Red is a powerful color, it can communicate adventure, excitement, convey confidence, and represent beauty.</p>
dc.identifier archive/lib.dr.iastate.edu/itaa_proceedings/2016/design/39/
dc.identifier.articleid 1832
dc.identifier.contextkey 10516434
dc.identifier.s3bucket isulib-bepress-aws-west
dc.identifier.submissionpath itaa_proceedings/2016/design/39
dc.identifier.uri https://dr.lib.iastate.edu/handle/20.500.12876/51082
dc.relation.ispartofseries International Textile and Apparel Association (ITAA) Annual Conference Proceedings
dc.source.bitstream archive/lib.dr.iastate.edu/itaa_proceedings/2016/design/39/PRO_Moretz_dressed_20to_20persuade.pdf|||Fri Jan 14 23:55:02 UTC 2022
dc.subject.disciplines Fashion Design
dc.title Dressed to Persuade: Seeing Red
dc.type event
dc.type.genre event
dspace.entity.type Publication
relation.isSeriesOfPublication 5d0f3f8c-2190-47b2-bb58-b59e2d1740d5
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