The Evolution of Styletribes: A Netnographic Analysis

Date
2013-01-01
Authors
Strubel, Jessica
Pookulangara, Sanjukta
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Altmetrics
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Abstract

Today’s technology enables consumers to trade millions of dollars, conduct online banking, access entertainment, and do countless other activities at the click of a button. Online social networks (SNS) have become a cultural phenomenon that allows for individualistic consumerism.

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