Apparel Mass Customization: Barriers to Strategic Growth

dc.contributor.author Senanayake, Muditha
dc.contributor.author Vang, Mai
dc.date 2018-10-19T10:41:27.000
dc.date.accessioned 2020-06-30T05:30:34Z
dc.date.available 2020-06-30T05:30:34Z
dc.date.issued 2013-01-01
dc.description.abstract <p>Mass production (MP), Mass Customization (MC) and Fast Fashion (FF) compete in the market place today for the consumer’s purchase decision for apparel. MC is a concept where customer is given the opportunity to participate in the product decision process with regard to its design, fit, fabrication, color and features, in combination of one or many, before the product is purchased.</p>
dc.identifier archive/lib.dr.iastate.edu/itaa_proceedings/2013/presentations/295/
dc.identifier.articleid 2806
dc.identifier.contextkey 11941784
dc.identifier.s3bucket isulib-bepress-aws-west
dc.identifier.submissionpath itaa_proceedings/2013/presentations/295
dc.identifier.uri https://dr.lib.iastate.edu/handle/20.500.12876/50368
dc.relation.ispartofseries International Textile and Apparel Association (ITAA) Annual Conference Proceedings
dc.source.bitstream archive/lib.dr.iastate.edu/itaa_proceedings/2013/presentations/295/2013_ITAA_TAI_009.pdf|||Fri Jan 14 23:15:09 UTC 2022
dc.subject.disciplines Fashion Business
dc.subject.keywords customization
dc.subject.keywords consumer
dc.subject.keywords barriers
dc.title Apparel Mass Customization: Barriers to Strategic Growth
dc.type event
dc.type.genre event
dspace.entity.type Publication
relation.isSeriesOfPublication 5d0f3f8c-2190-47b2-bb58-b59e2d1740d5
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