Apparel Mass Customization: Barriers to Strategic Growth

dc.contributor.author	Senanayake, Muditha
dc.contributor.author	Vang, Mai
dc.date	2018-10-19T10:41:27.000
dc.date.accessioned	2020-06-30T05:30:34Z
dc.date.available	2020-06-30T05:30:34Z
dc.date.issued	2013-01-01
dc.description.abstract	<p>Mass production (MP), Mass Customization (MC) and Fast Fashion (FF) compete in the market place today for the consumer’s purchase decision for apparel. MC is a concept where customer is given the opportunity to participate in the product decision process with regard to its design, fit, fabrication, color and features, in combination of one or many, before the product is purchased.</p>
dc.identifier	archive/lib.dr.iastate.edu/itaa_proceedings/2013/presentations/295/
dc.identifier.articleid	2806
dc.identifier.contextkey	11941784
dc.identifier.s3bucket	isulib-bepress-aws-west
dc.identifier.submissionpath	itaa_proceedings/2013/presentations/295
dc.identifier.uri	https://dr.lib.iastate.edu/handle/20.500.12876/50368
dc.relation.ispartofseries	International Textile and Apparel Association (ITAA) Annual Conference Proceedings
dc.source.bitstream	archive/lib.dr.iastate.edu/itaa_proceedings/2013/presentations/295/2013_ITAA_TAI_009.pdf\|\|\|Fri Jan 14 23:15:09 UTC 2022
dc.subject.disciplines	Fashion Business
dc.subject.keywords	customization
dc.subject.keywords	consumer
dc.subject.keywords	barriers
dc.title	Apparel Mass Customization: Barriers to Strategic Growth
dc.type	event
dc.type.genre	event
dspace.entity.type	Publication
relation.isSeriesOfPublication	5d0f3f8c-2190-47b2-bb58-b59e2d1740d5

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