Small Retailers' Technology Learning Process and Business Capabilities: A Diffusion of Innovations Perspective
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2004-11-01
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Apparel, Events and Hospitality Management
Abstract
This research investigates how small retailers learn about and adopt technology in their personal lives and the transfer of this knowledge to create firm capabilities and competitive advantages.
Comments
This proceeding is from 61st Annual Conference of the International Textile and Apparel Association (2004): pp. 1-2. Posted with permission.
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E-retailing,
retailers,
diffusion
Copyright
Thu Jan 01 00:00:00 UTC 2004