Small Retailers' Technology Learning Process and Business Capabilities: A Diffusion of Innovations Perspective
Small Retailers' Technology Learning Process and Business Capabilities: A Diffusion of Innovations Perspective
Date
2004-11-01
Authors
Niehm, Linda
Brubacher, Sara
Marcketti, Sara
Mhango, Mary
Brubacher, Sara
Marcketti, Sara
Mhango, Mary
Major Professor
Advisor
Committee Member
Journal Title
Journal ISSN
Volume Title
Publisher
Altmetrics
Authors
Marcketti, Sara
Person
Research Projects
Organizational Units
Apparel, Events and Hospitality Management
Organizational Unit
Journal Issue
Series
Department
Apparel, Events and Hospitality Management
Abstract
This research investigates how small retailers learn about and adopt technology in their personal lives and the transfer of this knowledge to create firm capabilities and competitive advantages.
Comments
This proceeding is from 61st Annual Conference of the International Textile and Apparel Association (2004): pp. 1-2. Posted with permission.