Small Retailers' Technology Learning Process and Business Capabilities: A Diffusion of Innovations Perspective

Date
2004-11-01
Authors
Niehm, Linda
Brubacher, Sara
Marcketti, Sara
Mhango, Mary
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Altmetrics
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Apparel, Events and Hospitality Management
Abstract

This research investigates how small retailers learn about and adopt technology in their personal lives and the transfer of this knowledge to create firm capabilities and competitive advantages.

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This proceeding is from 61st Annual Conference of the International Textile and Apparel Association (2004): pp. 1-2. Posted with permission.

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