Small Retailers' Technology Learning Process and Business Capabilities: A Diffusion of Innovations Perspective

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2004_Marcketti_SmallRetailers.pdf (1.39 MB)
Date
2004-11-01
Authors
Niehm, Linda
 Brubacher, Sara
 Marcketti, Sara
 Mhango, Mary
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Altmetrics
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Apparel, Events and Hospitality Management
Abstract

This research investigates how small retailers learn about and adopt technology in their personal lives and the transfer of this knowledge to create firm capabilities and competitive advantages.
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This proceeding is from 61st Annual Conference of the International Textile and Apparel Association (2004): pp. 1-2. Posted with permission.
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https://dr.lib.iastate.edu/handle/20.500.12876/2140
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Conference Proceedings and Presentations