Small Retailers' Technology Learning Process and Business Capabilities: A Diffusion of Innovations Perspective

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dc.contributor.author Niehm, Linda
dc.contributor.author Brubacher, Sara
dc.contributor.author Marcketti, Sara
dc.contributor.author Mhango, Mary
dc.contributor.department Apparel, Events and Hospitality Management
dc.date 2018-02-15T08:31:00.000
dc.date.accessioned 2020-06-29T22:46:40Z
dc.date.available 2020-06-29T22:46:40Z
dc.date.copyright Thu Jan 01 00:00:00 UTC 2004
dc.date.embargo 2014-11-07
dc.date.issued 2004-11-01
dc.description.abstract <p>This research investigates how small retailers learn about and adopt technology in their personal lives and the transfer of this knowledge to create firm capabilities and competitive advantages.</p>
dc.description.comments <p>This proceeding is from <em>61st Annual Conference of the International Textile and Apparel Association</em> (2004): pp. 1-2. Posted with permission.</p>
dc.identifier archive/lib.dr.iastate.edu/aeshm_conf/32/
dc.identifier.articleid 1035
dc.identifier.contextkey 6337415
dc.identifier.s3bucket isulib-bepress-aws-west
dc.identifier.submissionpath aeshm_conf/32
dc.identifier.uri https://dr.lib.iastate.edu/handle/20.500.12876/2140
dc.language.iso en
dc.source.bitstream archive/lib.dr.iastate.edu/aeshm_conf/32/2004_Marcketti_SmallRetailers.pdf|||Fri Jan 14 23:33:40 UTC 2022
dc.subject.disciplines E-Commerce
dc.subject.disciplines Entrepreneurial and Small Business Operations
dc.subject.disciplines Technology and Innovation
dc.subject.keywords E-retailing
dc.subject.keywords retailers
dc.subject.keywords diffusion
dc.title Small Retailers' Technology Learning Process and Business Capabilities: A Diffusion of Innovations Perspective
dc.type article
dc.type.genre conference
dspace.entity.type Publication
relation.isAuthorOfPublication ec86a51f-8e32-4326-80ba-46e34052e526
relation.isOrgUnitOfPublication 5960a20b-38e3-465c-a204-b47fdce6f6f2
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