Telepresence and Fantasy in Online Apparel Shopping Experience

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2005_Fiore_TelepresenceFantasy.pdf (1.75 MB)
Date
2005-01-01
Authors
Song, Kun
 Fiore, Ann Marie
 Fiore, Ann
 Park, Jihye
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Fiore, Ann
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Apparel, Events and Hospitality Management
Abstract

In this study, we propose that telepresence enhances experiential value through facilitation of imagery that involves post-purchase use of the product, termed "fantasy".
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This proceeding is from the 62nd Annual Conference of the International Textile and Apparel Association (2005): pp. 1-2. Posted with permission.
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https://dr.lib.iastate.edu/handle/20.500.12876/2180
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Conference Proceedings and Presentations