Omnichannel Innovation Lab: Incorporating Design Thinking into a Merchandising Course

Date
2018-01-01
Authors
Kim, Minjeong
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Abstract

This paper illustrates how the Human-Centered Design (HCD) approach (aka. design thinking) was incorporated in the existing merchandising course to foster creativity among students. The five key learning objectives of the Omnichannel Innovation Lab course included; (1) gain a deep understanding of omnichannel retailing, (2) develop ethnographic research skills to gain an empathetic understanding of consumer needs, (3) apply the design thinking process, (4) develop omnichannel innovations and (5) improve collaboration skills.

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