The Effect of Individual Difference on Acceptance of Pop-Up Retail by Taiwanese Consumers

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dc.contributor.author Chen, Wei-chen
dc.contributor.author Fiore, Ann Marie
dc.contributor.author Fiore, Ann
dc.contributor.department Apparel, Events and Hospitality Management
dc.date 2018-02-15T10:05:22.000
dc.date.accessioned 2020-06-29T22:47:05Z
dc.date.available 2020-06-29T22:47:05Z
dc.date.copyright Sat Jan 01 00:00:00 UTC 2011
dc.date.embargo 2014-11-13
dc.date.issued 2011-01-01
dc.description.abstract <p>Based on the Theory of Reasoned Action, the study measured the effects of individual differences on perceived benefits, the effects of individual differences on attitude toward pop-up retail, the effects of perceived benefits on attitude toward pop-up retail, and the effect of attitude toward pop-up retail on intentions toward pop-up retail.</p>
dc.description.comments <p>This proceeding is from the <em>68th Annual Conference of the International Textile and Apparel Association</em> (2011): pp. 1-2. Posted with permission.</p>
dc.identifier archive/lib.dr.iastate.edu/aeshm_conf/86/
dc.identifier.articleid 1084
dc.identifier.contextkey 6354155
dc.identifier.s3bucket isulib-bepress-aws-west
dc.identifier.submissionpath aeshm_conf/86
dc.identifier.uri https://dr.lib.iastate.edu/handle/20.500.12876/2199
dc.language.iso en
dc.source.bitstream archive/lib.dr.iastate.edu/aeshm_conf/86/2011_Fiore_EffectIndividual.pdf|||Sat Jan 15 02:13:52 UTC 2022
dc.subject.disciplines Business Administration, Management, and Operations
dc.subject.disciplines Fashion Business
dc.subject.disciplines International Business
dc.subject.disciplines Marketing
dc.subject.disciplines Sales and Merchandising
dc.subject.keywords Pop-up
dc.subject.keywords innovativeness
dc.subject.keywords enjoyment
dc.subject.keywords materialism
dc.title The Effect of Individual Difference on Acceptance of Pop-Up Retail by Taiwanese Consumers
dc.type article
dc.type.genre conference
dspace.entity.type Publication
relation.isAuthorOfPublication 875f5249-8eee-494f-88ff-fd57f123640c
relation.isOrgUnitOfPublication 5960a20b-38e3-465c-a204-b47fdce6f6f2
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