Intrinsic Cues as Predictors of Perceived Quality of Apparel Fiore, Ann Marie Damhorst, Mary Fiore, Ann
dc.contributor.department Apparel, Events and Hospitality Management 2018-02-15T05:30:15.000 2020-06-29T22:47:35Z 2020-06-29T22:47:35Z Wed Jan 01 00:00:00 UTC 1992 2014-10-30 1992
dc.description.abstract <p>This exploratory study investigated the importance of intrinsic cues of apparel in perceptions of quality, one product component ultimately related to consumer satisfaction. Ninety female undergraduates evaluated five pairs of pants on 24 garment features including, style features, construction, fiber content, care, fashionability, and uniqueness. Factor scores isolated in principal components analysis, and single item variables were entered in regression models for the estimation of the dependent variable, overall quality, of each garment. The <em>Fabric</em> factor, containing items related to fabric characteristics, care, and construction, explained the most variance across all pants. However, configurations of estimator variables varied for most pairs of pants suggesting that product characteristics used in perceptions of quality may be item specific to some extent. The findings further suggest that aesthetic cues, many times excluded from studies of quality, are important in perception of quality.</p>
dc.description.comments <p>This article is from <strong><em></em></strong><em>Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior </em>5 (1992): 168. Posted with permission.</p>
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dc.identifier.articleid 1030
dc.identifier.contextkey 6309617
dc.identifier.s3bucket isulib-bepress-aws-west
dc.identifier.submissionpath aeshm_pubs/30
dc.language.iso en
dc.source.bitstream archive/|||Fri Jan 14 23:26:58 UTC 2022
dc.subject.disciplines Fashion Business
dc.subject.disciplines Marketing
dc.subject.keywords fiber content
dc.subject.keywords fashionability
dc.subject.keywords uniqueness
dc.subject.keywords fabric characteristics
dc.title Intrinsic Cues as Predictors of Perceived Quality of Apparel
dc.type article
dc.type.genre article
dspace.entity.type Publication
relation.isAuthorOfPublication 875f5249-8eee-494f-88ff-fd57f123640c
relation.isOrgUnitOfPublication 5960a20b-38e3-465c-a204-b47fdce6f6f2
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