Applications and testing of a modified cross-cultural product design model:
The case of the Althea Goddess Headdress
Large scale immigration has necessitated the need to understand the multidimensionality of acculturation. Acceptance of cross-cultural products will be influenced by individuals’ acculturative experiences (Zakian, 2009). Armenian American women belong to a cultural group that understands the importance of cross-cultural products that successfully incorporate heritage. The Armenian people have preserved their rich culture in the midst of immigration, war, genocide and political strife (Takooshian, 1995).