Niche Design: Integrating A Curriculum Progression Specializing in Children's Wear

Abstract

<p>Specialty niche markets are an area for intensified study within a design program. With current statewide and university pressure to limit credit hour requirements and a broadly developing set of design resources and industry trend incentives, finding the balance within the design curriculum can be challenging. Thus, as program curriculum is surveyed and adapted from year-to-year, this instructor’s program has identified and developed a methodology for introducing a specialized niche in the children's wear apparel market. A strategy of programmatic content implementation at progressive levels with broadening scope has been useful in adding essential niche content to a capped curriculum. Selected specialty niche market classifications have been neatly integrated into existing design curriculum to allow students to build specialization into their degrees. Students blend foundational design concepts and classifications with niche target markets, which in turn enhance their marketability in the industry.</p>