Is self-sufficiency for women's collegiate athletics a hoop dream?: willingness to pay for men's and women's basketball tickets

dc.contributor.author Rosas, Juan
dc.contributor.author Orazem, Peter
dc.contributor.author Herriges, Joseph
dc.contributor.author Orazem, Peter
dc.contributor.department Economics
dc.date 2018-02-17T16:00:04.000
dc.date.accessioned 2020-06-30T02:12:05Z
dc.date.available 2020-06-30T02:12:05Z
dc.date.issued 2011-05-26
dc.description.abstract <p>Universities spend almost $2 billion subsidizing their collegiate sports programs. Even the most popular women's sport, basketball, fails to break even. An application of Becker's theory of customer discrimination is used to calculate the relative preference for men's basketball for both men and women. Median willingness to pay for men's basketball relative to women's basketball is 180% greater for men and 37% greater for women. Pricing each sport at its revenue maximizing price, revenues from women's basketball are only 43% of that for men, even at a school with historically strong demand for women's sports.</p>
dc.format.mimetype application/pdf
dc.identifier archive/lib.dr.iastate.edu/econ_las_workingpapers/15/
dc.identifier.articleid 1014
dc.identifier.contextkey 8459261
dc.identifier.s3bucket isulib-bepress-aws-west
dc.identifier.submissionpath econ_las_workingpapers/15
dc.identifier.uri https://dr.lib.iastate.edu/handle/20.500.12876/22367
dc.source.bitstream archive/lib.dr.iastate.edu/econ_las_workingpapers/15/p13822_2011_05_26.pdf|||Fri Jan 14 20:32:40 UTC 2022
dc.subject.disciplines Economics
dc.subject.keywords basketball
dc.subject.keywords Becker
dc.subject.keywords reservation price
dc.subject.keywords revenue
dc.subject.keywords customer discrimination
dc.subject.keywords cross marketing
dc.subject.keywords NCAA
dc.title Is self-sufficiency for women's collegiate athletics a hoop dream?: willingness to pay for men's and women's basketball tickets
dc.type article
dc.type.genre working_paper
dspace.entity.type Publication
relation.isAuthorOfPublication c9a0d8cb-216b-42cb-a055-23a56438e364
relation.isOrgUnitOfPublication 4c5aa914-a84a-4951-ab5f-3f60f4b65b3d
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