Irish Roots

Date
2016-09-11
Authors
Stanley, April
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Abstract

Market research revealed that Irish childrenswear is limited to classic designs in a range of pastels, neutral colors, and some primary colors and does not have Irish symbols on the garments (e.g., Bumps 'N' Babies Maternity & Childrenswear, 2016; Cherish Me: Luxury Mother & Child, 2016; Cilento, 2016). Some of the colors stated to be rare in childrenswear include green, red, and purple (MacCabe, 2012). This childrenswear jacket, Irish Roots, fills a gap in the market as it was created in whimsical colors and emblems not commonly found in the Irish children's market. The purpose of this project was to explore digital printing technologies by creating an engineered childrenswear jacket inspired by the designer's Irish heritage. The goal was also to combine both visual and physical textures within the design and produce a colorful children's garment. The jacket is also an innovative example of Irish-inspired childrenswear, which has successfully incorporated Irish symbolism into the design and addresses the gap discovered in the Irish children's market. This jacket was completed in December 2015 in a childrenswear 4T.

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