Development and Implementation of an Apparel Retail Pop-up Store: An Undergraduate Apparel Marketing Capstone Experience

Date
2016-11-08
Authors
Hiller, Kim
Kozar, Joy
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Altmetrics
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The purpose of this paper is to detail a two-semester capstone experience developed for apparel marketing students, including an analysis of students' perceptions regarding application of previously acquired knowledge and skills and new knowledge and skills they acquired through the experience.

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