Generation Y's purchase intentions with organic, fair trade, and recycled apparel and their relationships to moral obligation

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dc.contributor.author Hwang, Chanmi
dc.contributor.author Lee, Young-A
dc.contributor.author Diddi, Sonali
dc.date 2018-10-22T08:50:54.000
dc.date.accessioned 2020-06-30T05:30:16Z
dc.date.available 2020-06-30T05:30:16Z
dc.date.issued 2013-01-01
dc.description.abstract <p>The apparel industry is taking highly proactive approach to protect people and the environment followed by the upsurge of public opinions. Thus, under an umbrella movement of sustainability, efforts to improve all of three pillars – social, economic, and environmental – became “a focal point in academic and industry literature” (Lee & Hill, 2012, p. 488). Many consumers are becoming aware of apparel company’s corporate social responsibility (CSR) activities. Companies see social and environmental initiatives as a new source of business profits; therefore, a new green marketing paradigm has emerged and taken over in conventional marketing strategies.</p>
dc.identifier archive/lib.dr.iastate.edu/itaa_proceedings/2013/presentations/259/
dc.identifier.articleid 2691
dc.identifier.contextkey 11940753
dc.identifier.s3bucket isulib-bepress-aws-west
dc.identifier.submissionpath itaa_proceedings/2013/presentations/259
dc.identifier.uri https://dr.lib.iastate.edu/handle/20.500.12876/50328
dc.relation.ispartofseries International Textile and Apparel Association (ITAA) Annual Conference Proceedings
dc.source.bitstream archive/lib.dr.iastate.edu/itaa_proceedings/2013/presentations/259/2013_ITAA_SSR_013.pdf|||Fri Jan 14 22:59:49 UTC 2022
dc.subject.disciplines Fashion Business
dc.subject.disciplines Fashion Design
dc.subject.keywords Apparel
dc.subject.keywords corporate social responsibility
dc.subject.keywords generation Y
dc.subject.keywords moral obligation
dc.title Generation Y's purchase intentions with organic, fair trade, and recycled apparel and their relationships to moral obligation
dc.type event
dc.type.genre event
dspace.entity.type Publication
relation.isSeriesOfPublication 5d0f3f8c-2190-47b2-bb58-b59e2d1740d5
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