Luxury Consumers' E-service Perceptions: Does Income Level Matter?

dc.contributor.author Kim, Jung-Hwan
dc.contributor.author Kim, Minjeong
dc.date 2018-10-19T03:27:57.000
dc.date.accessioned 2020-06-30T05:39:43Z
dc.date.available 2020-06-30T05:39:43Z
dc.date.issued 2017-01-01
dc.description.abstract <p>In the past, the term luxury seemed to be exclusively associated with a specific social class, the wealthy. Today, the luxury market does not appear to belong only to the wealthiest social class. Noticeably, more and more lower social classes are interested in possessing luxury goods (Truong, McColl, & Kitchen, 2009). The ongoing democratization phenomenon of luxury reflects this current change in the luxury market. Our study considers the current democratization of luxury products among consumers and service quality online (e-service quality hereafter) executed by luxury retailers. Our research question was how luxury consumer groups based on socioeconomic status differ from the e-service quality perspective. Specifically, this study was designed to examine group differences in terms of which e-service quality dimensions impact e-satisfaction.</p>
dc.identifier archive/lib.dr.iastate.edu/itaa_proceedings/2017/posters/26/
dc.identifier.articleid 1965
dc.identifier.contextkey 11601667
dc.identifier.s3bucket isulib-bepress-aws-west
dc.identifier.submissionpath itaa_proceedings/2017/posters/26
dc.identifier.uri https://dr.lib.iastate.edu/handle/20.500.12876/51687
dc.relation.ispartofseries International Textile and Apparel Association (ITAA) Annual Conference Proceedings
dc.source.bitstream archive/lib.dr.iastate.edu/itaa_proceedings/2017/posters/26/CB_KimJH_Luxury_20Consumer.pdf|||Fri Jan 14 23:01:26 UTC 2022
dc.subject.disciplines Fashion Business
dc.subject.disciplines Fashion Design
dc.subject.disciplines Fiber, Textile, and Weaving Arts
dc.title Luxury Consumers' E-service Perceptions: Does Income Level Matter?
dc.type event
dc.type.genre event
dspace.entity.type Publication
relation.isSeriesOfPublication 5d0f3f8c-2190-47b2-bb58-b59e2d1740d5
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