The Effects of Small Business Website Designs and Functions on Consumer Online Shopping Behavior

Date
2006-01-01
Authors
Yu, Hong
Muske, Glenn
Fiore, Ann
Kim, Jihyun
Fiore, Ann Marie
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Altmetrics
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Fiore, Ann
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Apparel, Events and Hospitality Management
Abstract

The purpose of the study was to expand understanding of what constitutes an effective website design for small business.

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This proceeding is from the 63rd Annual Conference of the International Textile and Apparel Association (2006): pp. 1-3. Posted with permission.

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