The Effects of Small Business Website Designs and Functions on Consumer Online Shopping Behavior
The Effects of Small Business Website Designs and Functions on Consumer Online Shopping Behavior
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Date
2006-01-01
Authors
Yu, Hong
Muske, Glenn
Fiore, Ann
Kim, Jihyun
Fiore, Ann Marie
Muske, Glenn
Fiore, Ann
Kim, Jihyun
Fiore, Ann Marie
Major Professor
Advisor
Committee Member
Journal Title
Journal ISSN
Volume Title
Publisher
Altmetrics
Authors
Fiore, Ann
Person
Research Projects
Organizational Units
Apparel, Events and Hospitality Management
Organizational Unit
Journal Issue
Series
Department
Apparel, Events and Hospitality Management
Abstract
The purpose of the study was to expand understanding of what constitutes an effective website design for small business.
Comments
This proceeding is from the 63rd Annual Conference of the International Textile and Apparel Association (2006): pp. 1-3. Posted with permission.