Fashion Subscription Retailing: An Exploratory Study of Consumers' Perception

dc.contributor.author Tao, Qiong
dc.contributor.author Xu, Yingjiao
dc.date 2018-10-19T00:20:26.000
dc.date.accessioned 2020-06-30T05:40:40Z
dc.date.available 2020-06-30T05:40:40Z
dc.date.issued 2017-01-01
dc.description.abstract <p>With the increasing popularity of subscription service in the fashion industry, little academic research has been conducted to analyze this phenomenon. This current study was designed to explore young consumers' perceptions of and attitude toward subscription retailing service in the fashion industry. As little is known about consumers' experiences with fashion subscription service, a qualitative research approach was adopted by conducting a focus group study. In summary, this exploratory study suggests that fashion subscription retailing has gained awareness among consumers. However, consumers' knowledge of the service might vary greatly due to their involvement with fashion. While the key functions and attributes of the service were well perceived among consumers, the perceived concerns and risks were quite high as well. It is important for companies to develop marketing strategies to communicate benefits, but also to address concerns regarding the subscription service.</p>
dc.identifier archive/lib.dr.iastate.edu/itaa_proceedings/2017/presentations/15/
dc.identifier.articleid 2222
dc.identifier.contextkey 11664865
dc.identifier.s3bucket isulib-bepress-aws-west
dc.identifier.submissionpath itaa_proceedings/2017/presentations/15
dc.identifier.uri https://dr.lib.iastate.edu/handle/20.500.12876/51824
dc.relation.ispartofseries International Textile and Apparel Association (ITAA) Annual Conference Proceedings
dc.source.bitstream archive/lib.dr.iastate.edu/itaa_proceedings/2017/presentations/15/MMGT_Tao_Fashion_20Subscription_20Retailing.pdf|||Fri Jan 14 20:33:25 UTC 2022
dc.subject.disciplines Fashion Business
dc.subject.disciplines Fashion Design
dc.subject.disciplines Fiber, Textile, and Weaving Arts
dc.title Fashion Subscription Retailing: An Exploratory Study of Consumers' Perception
dc.type event
dc.type.genre event
dspace.entity.type Publication
relation.isSeriesOfPublication 5d0f3f8c-2190-47b2-bb58-b59e2d1740d5
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