Exploring Role Power within Bridal Gown Selection Process

dc.contributor.author Min, Seoha
dc.contributor.author Ceballos, Lina
dc.contributor.author Yurchisin, Jennifer
dc.date 2018-10-20T05:55:53.000
dc.date.accessioned 2020-06-30T05:37:17Z
dc.date.available 2020-06-30T05:37:17Z
dc.date.issued 2016-11-09
dc.description.abstract <p>This study explores brides' selection of the wedding gown by focusing on the power that other individuals have in different social roles during the gown decision-making process. In order to achieve the research purpose, data collection took place via Mechanical Turk. Valid responses were collected from 71 females who had worn a wedding dress in a ceremony. The survey questions consisted of 13 demographic questions, eight open-ended questions, and six 7-point Likert-scale survey questions regarding their wedding dress selection process, factors affecting the process, and possible negotiations that participants experienced. There were five main identified themes, which describe the bases of power used by the roles involved in the wedding dress selection. Findings provide managerial implications for wedding retailers (e.g. sales persons should let the shopping companions help the bride with the wedding dress decision and focus on providing guidance and support during the selling process).</p>
dc.identifier archive/lib.dr.iastate.edu/itaa_proceedings/2016/posters/98/
dc.identifier.articleid 1745
dc.identifier.contextkey 10440198
dc.identifier.s3bucket isulib-bepress-aws-west
dc.identifier.submissionpath itaa_proceedings/2016/posters/98
dc.identifier.uri https://dr.lib.iastate.edu/handle/20.500.12876/51333
dc.relation.ispartofseries International Textile and Apparel Association (ITAA) Annual Conference Proceedings
dc.source.bitstream archive/lib.dr.iastate.edu/itaa_proceedings/2016/posters/98/POP_Min_Bridal_20Gown_RES.pdf|||Sat Jan 15 02:37:58 UTC 2022
dc.subject.disciplines Fashion Business
dc.subject.disciplines Fashion Design
dc.title Exploring Role Power within Bridal Gown Selection Process
dc.type event
dc.type.genre event
dspace.entity.type Publication
relation.isSeriesOfPublication 5d0f3f8c-2190-47b2-bb58-b59e2d1740d5
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