Fashion Change Agent Qualities among Tweens

Date
2013-01-01
Authors
Baker, Renee
Gam, Hae Jin
Banning, Jennifer
Reed, Elisabeth
An, Su Kyoung
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Abstract

Today, children are socialized as consumers at a younger age than any previous generation (Ekström, 2007). Dual working households and one-parent families can result in parents having less time, which creates a need for the child to play a larger role in household responsibilities, including making consumer decisions (Harper, Dewar, & Diack, 2003). The rapid pace of technological growth often leaves children savvier than their parents.

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